The Lift
Strategies worth betting your budget on.
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Cross-Sell & Upsell Emails: How to Increase AOV After the First Purchase
Cross-sell and upsell emails are the most direct way to increase AOV after a first purchase.
Ecommerce Customer Retention: How Email Drives Repeat Revenue
The average ecommerce store loses 70% of customers after their first purchase. Email is the most effective retention channel.
Ecommerce Email Marketing Strategy: From Zero to Revenue in 90 Days
Most ecommerce email strategies fail because they start with campaigns instead of flows.
Abandoned Cart Email
View all Abandoned Cart Email articlesData-driven strategies, platform tutorials, and real-world examples to help ecommerce brands recover lost revenue with high-converting abandoned cart email flows.
Mailchimp Abandoned Cart Email for WooCommerce: Setup and Plugin Guide (2026)
Most cart recovery guides assume Shopify and Klaviyo. If you are on WooCommerce and Mailchimp, the advice gets thin. Mailchimp can run a three-email flow — but you need the Standard plan, and the setup has traps. Caching plugins silently kill cart tracking. Guest checkout goes untracked unless the JS loads right. The automation sometimes connects to staging instead of production. Full setup, the five things that break it, and when Mailchimp is enough vs. when you have outgrown it.
WooCommerce Abandoned Cart Email: Complete Setup and Plugin Guide for 2026
WooCommerce has no built-in cart recovery and most advice assumes Shopify. The free Cart Abandonment Recovery plugin gets a three-email flow running in 5 minutes. AutomateWoo ($119/yr) adds Klaviyo-level logic inside WordPress. Or skip plugins and connect your ESP. The catch: caching plugins silently break cart tracking, and guest checkout goes untracked by default — 70-80% of shoppers invisible. Full setup for both paths plus the WooCommerce-specific fixes nobody warns you about.
Browse Abandonment vs. Cart Abandonment vs. Checkout Abandonment: The Complete Email Recovery Playbook
Most stores run one abandonment flow and miss two-thirds of the funnel. Browse abandonment catches window shoppers who never carted (1-3% conversion, massive volume). Checkout abandonment catches people who entered payment info and bailed (10-15%). Stack all three with suppression and a store doing $15K/month in cart recovery jumps to $33K. The trick is frequency capping so nobody gets 8 emails about the same product. Full playbook for running all three flows without over-emailing.
Email Marketing
View all Email Marketing articlesStrategies, workflows, and tactics that are working in email marketing
What is a good email open rate in 2026?
Mailchimp says the average open rate is 19%. MailerLite says 43%. Both are measuring 2026. The gap exists because Apple Mail Privacy Protection broke open rate tracking in 2021, and most benchmarks still don't account for it. This guide pulls data from 6 major platforms and 34 email experts to give you real benchmarks by industry, email type, and list size, plus 12 tactics to improve your numbers.
2026 Email Marketing Benchmarks by Industry: The Complete Reference [Updated April 2026]
Think your 31% open rate is bad? It depends on your industry — Religion hits 55.71%, Travel sits at 30.10%, and all of those numbers are inflated by 15-20 points anyway. This is the complete 2026 benchmark reference: 10 tables covering open rates, CTR, RPR, deliverability, regional data, SMS vs. email, AI impact, and send times — sourced from 183K+ brands and 3.6M campaigns. Bookmark it and stop Googling "average email open rate" every quarter.
The email metrics that actually matter in 2026
Still reporting open rates first? That hierarchy stopped making sense when Apple MPP inflated half the data. This post lays out a four-tier metrics framework — Revenue, Engagement, Health, and Strategic — built from 183K+ brands and 25 industry experts. It replaces the old open-rate-first playbook with a system that starts where it should: at the money.
Ecommerce Email
View all Ecommerce Email articlesComplete ecommerce email lifecycle strategies, flows, and frameworks — from welcome sequences through win-back campaigns.
Cross-Sell & Upsell Emails: How to Increase AOV After the First Purchase
Cross-sell and upsell emails are the most direct way to increase AOV after a first purchase.
Ecommerce Customer Retention: How Email Drives Repeat Revenue
The average ecommerce store loses 70% of customers after their first purchase. Email is the most effective retention channel.
Ecommerce Email Marketing Strategy: From Zero to Revenue in 90 Days
Most ecommerce email strategies fail because they start with campaigns instead of flows.
Browse all articles
Cross-Sell & Upsell Emails: How to Increase AOV After the First Purchase
Cross-sell and upsell emails are the most direct way to increase AOV after a first purchase.
Ecommerce Customer Retention: How Email Drives Repeat Revenue
The average ecommerce store loses 70% of customers after their first purchase. Email is the most effective retention channel.
Ecommerce Email Marketing Strategy: From Zero to Revenue in 90 Days
Most ecommerce email strategies fail because they start with campaigns instead of flows.
Re-Engagement Email Subject Lines & Examples That Win Opens (2026)
50+ re-engagement subject lines sorted by strategy, 8 real-world email examples with teardowns.
Re-Engagement Email: The Complete Guide to Saving Your Dead Subscribers
A 100K list with 20% dead weight performs worse than an 80K engaged list.
Website Visitor Identification for Ecommerce: How Identity Graphs and Server-Side Tracking Actually Work (2026)
97% of your visitors leave without buying — and the industry built to identify them is split into two camps. One buys email addresses from third-party data brokers with spam rates 50–125x the ecommerce average. The other recognizes your own customers when they return, using server-side tracking your ESP can't do alone. This guide breaks down identity graphs, confidence scoring, data decay, and the match-rate math most vendors hope you never run.
Win-Back Email Examples & Templates That Actually Work (2026)
10 real win-back email breakdowns from DTC brands, a 4-email template sequence, 30+ subject lines, and design tips.
Win-Back Email: How to Re-Activate Lapsed Ecommerce Customers
70-80% of first-time buyers disappear after one purchase. A win-back flow catches them before they are gone.
Post-Purchase Follow-Up Emails: Templates & Timing for Every Stage
Six post-purchase email templates you can adapt to your brand and drop into Klaviyo today.
Post-Purchase Email: The Flow That Turns One-Time Buyers Into Repeat Customers
70-80% of first-time ecommerce customers never come back. The post-purchase flow changes that.
Welcome Email Best Practices for Ecommerce: First Impressions That Convert
Welcome emails get 50-80% open rates and most stores waste them on a single generic email.
The 7 Essential Ecommerce Email Flows (And How to Build Each One)
Most stores run two email flows. The ones generating 30–50% of revenue from email run all seven. Here's what each flow does, when to build it, and how they connect into one system.